Posted 20 hours ago

IRN-BRU Xtra Tropical Limited Edition Flavour Summer Special, 8x330ml

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Fans of Scotland’s other national drink can enjoy “ice cream” and “tropical” varieties as part of their sugar free Xtra range. BARR Soft Drinks is gearing up its Irn-Bru Xtra brand for the summer with two new limited-edition flavour variants. For fans of the binned beverage, this new version of Irn-Bru could be what you need to get your fix until the end of summer. Scotland rugby star Gordon Reid lip-syncs to Whitney Houston as he declares his love for Irn-Bru at World Cup

Now the two favourite 'Clans' will be available to buy throughout the summer months for those looking for something new to switch up their taste buds.The Brew creators said: "We saw a gap in the market for a great tasting Scottish-made drink that gave people the choice to treat themselves. And the concept of Brew was born." Tropical and Ice Cream were announced as the two new flavours (Image: Irn-Bru) Read More Related Articles The drink, called Brew, comes in 330ml glass bottles and contains sugar but no artificial sweeteners.

Adrian Troy, marketing director at Barr Soft Drinks, said: “We know that summer is a key period for soft drinks and new flavours are driving growth in carbonates. Zero Sugar drinks brand Irn-Bru Xtrais rolling out two limited edition summer flavours to help retailers maximise the seasonal soft drinks sales peak. Much like the Scottish summer, the new launches will only be available for a limited time this year in a bid to help add sales growth for soft drinks during the season, Barr said. Creators Scoffable came up with the idea when the old formula was axed after a sugary drinks tax was introduced.Launched in 1901 in Scotland, IRN-BRU is a carbonated soft drink made to an original secret recipe, which contains 32 flavours.

Barr’s exotic efforts to heat up soft drinks sales for this summer Flavours in the sun: Barr is keen to push sales this summer with new launches. Edinburgh's unique financial history library to play key role in teaching money skills to Scottish pupils The cans are a summery riff on their Irn-Bru Xtra sugar free range which will offer fans of the beloved Scottish ginger a new treat to experiment with.We’re always looking to give our fans something XTRA and we can’t wait for these two new phenomenal flavours to hit shop shelves.” Irn-Bru fans hail new sugar-filled 1901 version as ‘glorious’ after makers AG Barr release limited edition juice Here's what Magdalene and Kirsten thought of the two new flavours after their initial taste test; Flavour one - Ice cream

The drink was launched with a cheeky social media post poking fun at Scotland’s notoriously fleeting summer. However, it manages to retain the flavour that makes Irn-Bru a stalwart of the soft drinks industry and wider Scottish culture while introducing a pineapple twist which blends surprisingly well. Another wrote: "The removal of sugar from soft drinks is one of the modern eras greatest catastrophes, an absolutely sinister prank from start to finish. The taste feud vote starts on Thursday with the two most popular 'Clans' winning the battle and their flavour going into production.

Carbonated Water, Sugar, Acid (Citric Acid), Flavourings (Including Caffeine, Ammonium Ferric Citrate & Quinine), Sweeteners (Aspartame, Acesulfame K), Preservative (E211), Colours (Sunset Yellow FCF, Ponceau 4R). He adds: “We also have an attention-grabbing media plan that will get consumers really excited about these flavours. We’ll be reaching 94% of 16-24s at least 45 times throughout the campaign with outdoorposters, influencer activity and social media content, so we know that they’ll be in even higher demand.”

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